Aesthetic Beauty Startup, How Should I Start?

The Path to Making Beauty a Business

In recent years, the beauty industry has expanded beyond mere ‘beauty services’ to become a wellness, healing, and lifestyle industry. In particular, aesthetic beauty salons provide both skin care and relaxation, attracting a wide range of clients, including not only women but also men, the MZ generation, and middle-aged individuals, making them a stable business item.

However, when preparing to start a business, one often wonders **“Where should I begin?”** Today, I will summarize the key points for starting an aesthetic beauty business.

1. Market Trends and Customer Analysis

The aesthetic market can be broadly divided into premium care and affordable care.

• Premium Care: Emphasis on high-end brand cosmetics, specialized management programs, and luxury interiors.

• Affordable Care: Focused on accessibility, reasonable prices, and quick results.

Entrepreneurs must first determine their location and target customer.
For example, in a densely populated office area, quick results and lunchtime management programs are fitting, while in residential areas, skin improvement + healing management programs are more suitable.

2. Establishing a Brand Concept

Beauty salons provide not just ‘services’ but rather brand experiences.

• Store interior colors and scents

• Cosmetic brands used

• Professional image of staff

All these elements leave an impression that makes customers want to “come back.” Kora Medicos assists in building brand identity from the startup phase.

3. Operation Systems and Training

Many entrepreneurs excel in service quality but face challenges in operational management.

• Reservation management system

• Customer management (CRM)

• Inventory management (cosmetics and consumables)

Moreover, staff training must be well-established to maintain service quality. It is important to implement a systematic management program and training system through professional training courses like Kora Academy.

4. Marketing Strategy

SNS and blogs are the most powerful marketing tools for aesthetic beauty startups.

• Naver Blog → Incoming new customers based on search

• Instagram → Sharing stylish images and reviews

• Location-based advertising → Results leading to actual visits

In particular, customer reviews and before-and-after photos are the most effective way to gain new customer trust.

5. Keys to Successful Entrepreneurship

Starting an aesthetic beauty business is difficult to succeed with only skin care techniques.

• The ability to accurately grasp customer needs

• Ability to operate a systematic system

• Planning capabilities for trend-appropriate programs

These three aspects must harmonize in order to achieve stable revenue and long-term growth.

Beauty Startup with Cora Medicos

Kora Medicos provides 30 years of field experience and know-how,

• Startup consulting

• Specialized training programs (Cora Academy)

• Global medical and beauty network

acting as a reliable partner from the start of your business through operations and marketing.

👉 Aesthetic beauty startup, don’t worry alone anymore.
If you are with Cora Medicos, you can achieve a stable start and successful growth at the same time.